Claire Founder | VA4TRADES Claire is the founder of VA4TRADES and brings deep business, customer, and sales experience from the trades and property industries. Having helped run a successful landscaping company and managing a UK property portfolio, she understands the trades from both the customer and business owner side. Authenticity sits at the core of everything Claire builds - she believes strong personalities, trust, and care often matter more than skill set at the beginning, and those values are reflected throughout the VA4TRADES team. Tradecoach Business Coach Daren is the founder of Tradecoach and a trusted advisor to Claire and the VA4Trades team. He’s spent decades building and scaling trade businesses and has helped hundreds of owners move from sole trader chaos to structured, profitable companies, often reaching seven figures. When big decisions are being made, he’s the one helping map the next move. Tina Virtual Assistant With a background in a family-run trades business, Tina understands the industry inside out. Highly organised with a bubbly personality and a can-do attitude, she handles calls, qualifies leads, manages diaries, and keeps customer communication clear, professional, and consistent. Abi Virtual Assistant Abi is our youngest team member but brings strong business knowledge alongside excellent customer care, organisation, and attention to detail. She supports the team with systems, processes, and behind-the-scenes admin, helping keep everything running smoothly as VA4TRADES continues to grow. Sophie Virtual Assistant Sophie brings a strong background in customer service and administration, with experience supporting busy trades and service-based businesses. Friendly, reliable, and highly organised, she’s often the first point of contact for clients - making sure every enquiry is handled promptly and professionally. With a natural ability to build rapport and keep customers informed, Sophie plays a key role in managing calls, bookings, follow-ups, and day-to-day admin, helping trades businesses deliver a smooth and professional customer experience. Laura Virtual Assistant Laura brings a wealth of experience in customer service, sales, and administration, with a strong background working in busy trade businesses. Holding a degree in Interior Design and Architecture, she combines excellent organisational skills with technical expertise in CAD and design software. Over the years, Laura has visited customers' homes to carry out detailed surveys and measurements before creating bespoke designs, elevations, and realistic 3D visuals tailored to each client's requirements. This hands-on experience gives her a genuine understanding of the customer journey and the day-to-day demands of the trades industry. Scheha Virtual Assistant Scheha brings a unique blend of marketing expertise and operational thinking to the VA4Trades team. She enjoys helping trade business owners build stronger brands and create systems that reduce administrative pressure. Her focus is on delivering solutions that save time, support growth, and allow business owners to concentrate on what they do best. Our Values At VA4TRADES, our values aren’t just words on a page — they shape how we work, how we communicate, and how we support our clients every single day. Authenticity We believe in being real. Real conversations, real care, and real relationships. Our personalities are encouraged to shine through because people connect with people - not scripts or call centres. Loyalty We treat our clients’ businesses as if they were our own. That means showing up consistently, protecting your reputation, and standing by you as your business grows. Trust Trust is earned through reliability, transparency, and doing what we say we’ll do. From answering your calls to managing your customer journey, we act with integrity and pride in every interaction. Growth We’re committed to continuous improvement — for ourselves, our systems, and our clients’ businesses. As you grow, we grow with you, always looking for better ways to support, streamline, and scale. Our Values - What This Means for You At VA4TRADES, our values shape the experience you and your customers have every day. Here’s what they look like in practice. Authenticity - What This Means for You You get real people answering your calls, not scripts or call centres. Your customers feel heard, understood, and looked after - because we communicate like humans, not robots. Loyalty - What This Means for You We act as an extension of your business, not just a service provider. Your diary, your reputation, and your customers are treated with care, consistency, and respect. Trust - What This Means for You You can switch off knowing things are being handled properly. Calls are answered, leads are qualified correctly, information is passed on clearly, and nothing falls through the cracks. Growth - What This Means for You As your business grows, we grow with you. We continuously improve systems, processes, and communication so your business can scale without added stress or chaos.