When it comes to skilled trades, there’s a frustrating pattern that many professionals experience far too often: customers questioning their prices, expecting free advice, or trying to haggle down the cost of expert work. It’s not just an insult to the trade—it’s a misunderstanding of the value and expertise that come with years of training and hands-on experience.
The Reality of Hourly Rates for Tradesmen
Tradesmen don’t just pull numbers out of thin air. Their hourly rates reflect more than just the time they spend on a job. A skilled professional’s rate takes into account:
✅ Years of training and experience
✅ Specialized tools and materials
✅ Insurance, licensing, and business costs
✅ Travel, fuel, and vehicle maintenance
✅ The ability to troubleshoot and problem-solve efficiently
Yet, despite all this, some customers still expect ‘mates rates’ or want to compare skilled work to what they saw on a DIY YouTube video. The truth is, if you’re paying a cheap price, you’re likely paying for cheap work. A professional who knows their worth won’t lower their prices just to win the job—they’ll attract clients who recognize the value of quality workmanship.
Why Cheap Clients Aren’t Your Clients
Every tradesman has encountered *that* customer—the one who wants a discount before the job even starts or constantly questions your pricing. These clients are not your ideal clients. The best customers understand that a professional’s time and expertise come at a cost, and they’re willing to invest in a job done right.
When you undercharge for your skills, you’re not just short-changing yourself—you’re also devaluing the industry as a whole. Competing on price alone is a race to the bottom. Instead, focus on positioning your business for clients who see the value in what you do and appreciate the peace of mind that comes with hiring a true professional.
Protecting Your Time and Filtering Out the Wrong Clients
One of the biggest drains on a tradesman’s time? Answering calls from potential clients who have no intention of paying for quality service. This is where hiring a **Virtual Assistant (VA)** can transform your business.
A VA can:
✔️ Answer calls and emails professionally
✔️ Qualify leads to ensure they fit your ideal customer profile
✔️ Schedule appointments with serious clients
✔️ Protect your time by filtering out ‘tire kickers’
Instead of wasting valuable time chasing bad leads, you’ll only be speaking with clients who are genuinely interested in hiring you for your expertise—at your rate.
Charge What You’re Worth and Stand By It
The trades industry is full of highly skilled professionals who deserve to be paid fairly. If a customer questions your prices or tries to haggle, they’re not your client. The clients who value your work will pay for it—because they understand that cheap work often leads to expensive mistakes.
Know your worth, charge accordingly, and protect your time. Your perfect clients are out there—they just need to be the ones sitting across from you, not the ones trying to negotiate your value away.